Updated November 27, 2013
Whirlpool Corporation collects two types of information: Personal information and aggregate or "combined" information. Personal information is data specifically about you, which you typically provide on a voluntary basis. Aggregate or combined information includes data that is related to you but studied as a group and does not identify you specifically. You cannot “opt-out” from having aggregate information collected.
What are cookies, web beacons, and log files?
Web beacons – web beacons are miniscule electronic image files that can be embedded within a web page or included in an e-mail message, and are usually invisible to the human eye. When used, web beacons (also known as “clear GIFs” or “tracking pixels”) may tell us such things as: how many people are coming to our web sites, whether they are one-time or repeat visitors, which pages they’ve viewed and for how long, how well certain online advertising campaigns are converting, and other similar web site usage data. When used in an e-mail, web beacons can tell us the time the e-mail was opened, if and how many times it was forwarded, and what links users click on from within the e-mail message. Based on this information, we can adjust the content, products, services, and promotions we provide you to better meet your interests, as well as make you aware of Whirlpool Corporation products, services, and/or special offers in which you may be interested.
Log Files – these are files that record web activity and gather non-personal statistics about your visit to or use of our web sites. Log files may help us capture, among other things: (i) your IP Address, which is a unique set of numbers assigned to your computer by your Internet Service Provider (ISP) (note that, depending on your ISP, the number assigned to your computer can be different every time you connect to the Internet); (ii) the type of browser and operating system you use; and, (iii) other information about your online session, such as the URL you came from to get to our web site and the date and time you visited our web site. In addition to using this information to better understand how our web sites are used, we may use information captured through log files such as an IP Address (together with your personal information) to troubleshoot technical problems, maintain online safety and security, and if necessary, prohibit or restrict access to our Online Services by certain users.
Unless otherwise stated at the point of collection, Whirlpool Corporation may use your personal information for several reasons, including but not limited to, fulfilling orders, informing you about product service and warranty issues, sending you marketing communications, auditing and improving upon the level of service we provide to our customers, etc. Regardless of what may be said at the point of information collection, Whirlpool Corporation reserves the right to contact you in the event of a service notification for your registered appliance, or to issue other notices concerning the safety of your appliance regardless of your stated privacy preferences. Whirlpool Corporation uses aggregate information only as anonymous grouped data to better understand how visitors use our site, such as the pages most frequently viewed, the paths visitors use while navigating the site to optimize the experience, and to count the number of visitors.
Whirlpool Corporation may disclose your information to third parties acting on our behalf, such as call center operators, shippers, servicers, people who analyze data for us, etc. While these third parties have access to some of the information Whirlpool Corporation may have about you, the information is limited to what they need to know to do their jobs. Whirlpool Corporation may disclose and share your information with our brands, such as the ones listed at the beginning of this policy. If Whirlpool Corporation sells an affiliated company or other business asset, we reserve the right to transfer your personal information in connection with such a sale. Also, Whirlpool Corporation may disclose your information as necessary (1) if we determine a web site or policy violation has occurred; (2) if we believe such disclosure is necessary to identify, contract or bring legal action regarding injury or interference with the rights and property of Whirlpool Corporation; (3) to respond to judicial process and in cooperation with law enforcement agencies, or as otherwise required by law; and (4) to assist us in fraud prevention or investigation.
If you are a California resident, you may have the right to request and receive certain information about our disclosure of your personal information to third parties for their direct marketing purposes, and your choices with respect to such disclosures. Because it is our policy not to share your personal information with third parties for their own marketing purposes unless you are first given the opportunity to opt-out from such sharing, we are exempt from having to meet this requirement. If you still wish to learn more about our compliance with this requirement, please contact us using the contact information provided in this Policy.
· If we are bought or acquired by another company (either fully or partially), merged with another company, or experience a reorganization, bankruptcy, or other similar event, your information may be shared with our successor or assign (the new company or the company that takes over), subject to the notification procedures set forth below.
Whirlpool complies with the U.S. – E.U. Safe Harbor framework and the U.S. - Swiss Safe Harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of data from the European Union and Switzerland respectively. Whirlpool has certified that it adheres to the U.S – EU and Swiss – EU Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. Information regarding both the E.U. and Swiss Safe Harbor Frameworks can be found at: http://export.gov/safeharbor.
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact TRUSTe at https://feedback-form.truste.com/watchdog/request. Please click here for fax and postal mail information. TRUSTe's Dispute Resolution process is only available in English.
Can I update or change my information?
If you are a registered user of this site, you may review, revise, correct or update your information at any time by updating your profile. You may also submit a request to our Chief Privacy Officer if you would like to update or change personal information that Whirlpool Corporation has about you. For more information, contact our
Chief Privacy Officer.
Chief Privacy Officer
Your acceptance of our privacy practices.